by Ashley V.
Are you trying to become more conscious with your purchases? Are you trying to support brands who are doing right by their employees and the earth? It can be a struggle to know which brands to support when everyone says they are ethical, eco-friendly, or “green.” There is a lot of “greenwashing” going on right now. That means brands, companies, and other entities claim they are ethically or environmentally friendly without actually following through on their practice. It lures the customer into believing that they are supporting a product or business that shares their values when the company is lying to get your business.
Greenwash – noun
Disinformation disseminated by an organization so as to present an environmentally responsible public image.
Oxford DIctionary
Ways to avoid greenwashing and make conscious consumerism easier is to look for labels. There are several reliable labels that you can look for, and rest assured that they are telling the truth when it comes to their business practices. This series will look at several labels to help make your shopping easier and better for the planet.
First, we will talk about the Certified B Corp Label. This label highlights businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability when balancing profit and purpose. The purpose of this label is to encourage and accelerate a global cultural shift to redefine success in business to be more inclusive and sustainable. Certified B Corp currently has 3,928 companies who have qualified for their label in over 150 different industries in 74 countries.
I am sure you recognize just a few of the many companies that have joined them in their mission to make this planet more ethical and sustainable.
Actionable Tip: Next time you go shopping, look for the Certified B Corp label and vote with your dollars to support their mission.
Sustainable Saplings 